Flow oriented organization design

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“Whenever there is a product for the customer, there is a value stream. The challenge lies in seeing it.
Mike Rother / John Shook in “Learning to See”
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In Flow-oriented organization design we learn how to setup the company from an outside-in perspective around the ultimate goal to create value for customers.

Most organizations are structured vertically, yet adaptive organizations require more horizontal and process-oriented structures. We have to identify value from the customer standpoint, organize around value streams to fulfil that value, establish flow and implement pull. That involves bringing together all required business and technical capabilities needed to define, implement, verify, deploy, release and maintain solutions for customers.

Safety Advice
Most travelers still think that division of work by functional specialization will remain the right approach to scale product development in the future. Unfortunately, that only provides competitive advantage when efficiency by synergies are the goal but not when speed and adaptability are of primary concern. Misjudging your current situation and context can lead to dramatic suboptimization and complete failure.

Recommended Resources

Flight Level Model for designing value stream oriented organizations and for achieving Business Agility

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Flow oriented organization design

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