The common cause

A common cause is a basic idea that “animates” the organization. We borrowed this idea from Simon Sinek’s “the good cause”. It is another developed idea of “Start with Why”. But: it is not the same as the WHY. A WHY comes from the past. It’s an origin story. It is a statement of who we are – the sum of our values and beliefs. A just cause is about the future.

A just cause must be:

• for something – affirmative and optimistic –
• inclusive – open to all who would like to contribute –
• service-oriented – for the primary benefit of others – thereby building a loyal base of employees and customers (and investors) who will remain loyal to the company through thick and thin.
• resilient – can withstand political, technological and cultural change –
• idealistic – big, bold and ultimately unattainable – attainable is a vision that also plays an important role.

What doesn’t qualify as a good thing is

• Moon shots, i.e. hard to reach targets
• “to be the best”, that is, to measure oneself against the competition.
• growth per se
• Social responsibility, i.e. things that the company pursues in addition to its primary objective

Categories

• </p> <h5>Siblings</h5> <p>
  • The common cause
  • Values and principles
  • Economic objective

Categories

Categories List