Economic Goal
It’s a cliché: every company has to make enough money to run a viable business in the long term.
However, money is not a goal in itself – it is more the effect of running the business properly.
A word about startups: in this sense, a startup is not (yet) a company, but rather an experiment to see if an idea can develop into a business.
Recommended Resources
- Businesses Do NOT Exist to Make Money Simon Sinek on Youtube
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