Flow oriented organization design

“Whenever there is a product for the customer, there is a value stream. The challenge lies in seeing it.

In Flow-oriented organization design we learn how to setup the company from an outside-in perspective around the ultimate goal to create value for customers.

Most organizations are structured vertically, yet adaptive organizations require more horizontal and process-oriented structures. We have to identify value from the customer standpoint, organize around value streams to fulfil that value, establish flow and implement pull. That involves bringing together all required business and technical capabilities needed to define, implement, verify, deploy, release and maintain solutions for customers.