About this Guide

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The Travel Metaphor …

We use the metaphor of a travel guide as every transformation is also a (learning) journey. Full of surprises, unexpeted turns, new discoveries but also huge dissapointments. Nonetheless: it is always a thrilling journey.

… a Starting Point

With the travel guide we want to provide you with ideas for your starting point and with a frame that puts essential transformation components into context.

What we want

We want to help executives and leaders to understand

The challenge and complexity of such a transformation
The necessity of their active support, engagement, and involvement
That there is no blueprint that fits their unique situation and context
You always evolve from where you are right now, therefore you need to know how to make sense of the current situation and goals
How to iteratively change the organization by leveraging appropriate concepts and approaches

Safety advice

The seabed is littered with the unfortunate ones who simply tried to adopt a recipe.

When this didn’t work they abondend the sinking ship and looked for the next fool-proved one, aka the next recipe or agile trend – instead of finding out why it didn’t work for them.

Creative Commons

We are not pursuing commercial interests with this guide. All information can be freely used under a Creative Commons license (CC BY 4.0).

We are enthusiasts and experienced transformation experts from large-size companies.

Photo: Andrei Tanase on Pexels

Table Of Contents

The Travel Metaphor …
… a Starting Point
What we want
Safety advice
Creative Commons