OODA

The OODA Loop is a strategic tool developed by military strategist and United States Air Force Colonel John Boyd. OODA stands for Observe, Orient, Decide, and Act. It’s a decision-making process to help individuals and organizations operate effectively in competitive environments.

John Boyd is best known for his OODA model for situation awareness. Although the popular interpretation focuses on the speed of decision making, Boyd’s original concept was more comprehensive, involving organizational learning, adaptation, and the importance of orientation.