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Start with Why


Start with Why is Simon Sinek’s mission to help others do work, which inspires them, and uses real-world examples of great leaders to show you how they communicate and how you can adapt their mindset to inspire others yourself.

3 lessons you should take away from Start with Why:

  • If you want to inspire others, always communicate your why first.
  • Excited employees are the best resource for any business.
  • You don’t need sleazy sales tactics when you start with why.